Digital Analytics

Digital Analytics

Digital Analytics can boost business performance and provide fast learning for products & campaigns.

Society's analytics professionals have the expertise to help you optimize all of your digital experiences.

Customer Analytics

Create a 360-degree view of your customers, to drive clarity into who they are and what they want next. Society's team excels at the creation and use of customer-level data sets.

Consulting Services

♦	Customer-Level Analytics
	Society's Digital Analytics team can assemble and consolidate your customer level data sets to provide a 360-degree view of your customer base. Our team digs deep into customer behavior to provide insight & recommendations to improve customer satisfaction, engagement, and monetization.

♦	Customer Segmentation
	Society's Digital Analytics team offers a full range of Customer Segmentation services, including Customer Profiling, Analysis and Segment Definition for Targeting, and Scoring of Data Sets for Targeting. Society can also integrate your Segmentation efforts with your A/B Testing & Optimization programs.

♦	Feature & Engagement Analytics
	Society's Digital Analytics team can assemble and consolidate your customer level data sets to provide a 360-degree view of your customer base. Our team digs deep into customer behaviors to provide insights & recommendations thatimprove customer satisfaction, engagement, and monetization.

Marquis Solutions

♦ Adobe Insight Implementation

Society provides expert implementation of Adobe Insight, to supercharge your customer or entity-level analytics program. Society offers Architecture, Administrator, Developer, and Analyst consulting, and is a recognized leader in the implementation of this very powerful analytics tool.

♦ Customer Lifecycle Modeling

Society provides modeling frameworks, modeling execution, and integration with business functions, to drive insights into the customer lifecycle, increasing customer satisfaction and improving revenue & profit per customer. Society has experience with modeling techniques across many industries.

Business Insights

Create compelling reports & visualizations that reveal the meaning within your data. Society provides insightful reporting & analysis on campaigns, products, and lines of business.

Consulting Services

♦	Product & Campaign Analysis
	Do you have an accurate and timely view of product and campaign performance, including how products and campaigns interact? Society is well-versed in decision frameworks and has the deep data expertise to enable thorough insights into your product & campaign performance across lines of business.

♦	Scorecards & Dashboards
	Society can set up your business performance management framework and integrate it with business reporting and analytics processes. Society has experience designing & implementing enterprise-class performance frameworks, including designing business rhythms and connections to management accountabilities.

♦	Business Reporting & Analysis
	Are your reports widely used by business decision-makers? Society can set up reports, scorecards and dashboards that provide fast, insightful information, and are integrated with key business processes. Contact us for samples that illustrate how good design can increase adoption of your reporting capabilities.

Marquis Solutions

♦ Advanced Data Visualization

Society is expert at designing, "lighting up", and automating sophisticated visualizations that integrate multiple data sets and complex business concepts. Society's team has many years experience delivering custom solutions for organizations of every size, and ensuring wide adoption.

♦ Reporting Frameworks

Society can organize your organization's key reports into libraries, and increase their discoverability, documentation, and usage across the organization. Society excels at bringing data and context to the right people at the right time, in the mode that is most relevant and actionable for your business.

Implementation

Implement your digital analytics tools effectively and get it right the first time with our expert implementation consultants, across a wide array of analytics tools & platforms.

Consulting Services

♦	Analytics Tool Implementation
	Our measurement experts bring many years of web analytics experience to your digital implementation, including the Adobe (Omniture) tool suite, WebTrends, CoreMetrics, and Google Analytics. Society excels at creating strong measurement strategies for your business that align closely to your business goals.

♦	Tag Management
	Effective tag management can save your organization significant time and money, and improve your ability to create fast changes across your digital assets. Society has deep expertise in tag management, including the Ensighten and Tealium tag management systems, and how to integrate them with your existing infrastructure.

♦	Testing & Optimization
	Testing & Optimization allows you to constantly learn &adapt to changing customer behaviors, and capture new opportunities as they emerge. Society has deep experience with Adobe Test & Target, and WebTrends Optimize, and can help your organization create a learning plan that brings it all together.

Marquis Solutions

♦ Mobile Analytics Solutions

The impact of Mobile on your business is already being felt; do you have an effective Mobile measurement strategy to back it up. Society's expertise in Mobile measurement & analytics can help turbocharge your Mobile inititiaves, and help you get the most from this critical customer channel.

♦ Measurement Strategy

An effective measurement strategy is critical to the success of any data-driven business. Let the experts at Society develop your measurement strategy in lockstep with your broader business and data strategy, and bring all aspects of your enterprise onto the same page.