Companies such as Google, Amazon, and Netflix use customer-level data to drive their businesses forward.  Are you taking the right steps to get the most from your data?

An overview of Hadoop, a popular and fast-growing technology for handling the challenges of Big Data .  This is an introductory topic intended to prepare the viewer for more advanced topics.  Part of Web Analytics Day 2013.  Presenter: Chandra Chikkareddy, VP Cloud Analytics at Society Consulting.

An overview of Big Data technologies and the types of technologies being used to solve Big Data challenges.  This is an introductory topic intended to prepare the viewer for more advanced topics.  Part of Web Analytics Day 2013.  Presenter: Chandra Chikkareddy, VP Cloud Analytics at Society Consulting.

An overview of Big Data infrastructure & analytics and why Big Data is becoming increasingly important at large companies.  This is an introductory topic intended to prepare the viewer for more advanced topics.  Part of Web Analytics Day 2013.  Presenter: Chad Richeson, CEO Society Consulting.

An introduction to Multi-Channel Analytics, including a conceptual framework for collecting, organizing, and analyzing customer-level data.  Prerequisite to understanding other advanced Digital Analytics concepts such as Targeting.  Part of Web Analytics Day 2013.  Presenter: Chad Richeson, CEO Society Consulting.

An overview of Digital Analytics, and why it's so important to modern business & marketing practices.  Prerequisite to understanding other advanced Digital Analytics concepts.  Part of Web Analytics Day 2013.  Presenter: Chad Richeson, CEO Society Consulting.

An introduction to Online Purchase Funnels, and how to measure & improve Conversion in an eCommerce or related setting.  Prerequisite to understanding targeting & optimization in a conversion context.  Part of Web Analytics Day 2013.  Presenter: Aaron Fossum.

An overview of Web Metrics, including definitions of key metrics, the processes used to calculate these metrics, and the value derived from each metric.  Part of Web Analytics Day 2013.  Presenter: Aaron Fossum.

An introduction to Web Analytics, including technical detail on the methods used to measure traffic on web sites.  Part of Web Analytics Day 2013.  Presenter: Aaron Fossum.